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Director's Pick: Frédéric Planchon

Director Frédéric Planchon picks five campaigns that he considers to be some of the biggest ideas in advertising from the last ten years.

Credits
Film Lions 2002
Grand Prix
Clothing, footwear...
TAG
NIKE
SPORTSWEAR
WIEDEN+KENNEDY
Comment:
FP: "This really was the first ad to showcase the world as a game played by adults. It certainly appeals deeply to an entire generation and I'm amazed by the number of sequels there have been since. And this campaign has the ultimate endline: 'Play'."

Credits
Film Lions 1999
Silver Lion
Entertainment and Leisure
DOUBLE LIFE
SONY
PLAYSTATION
TBWA
GORGEOUS ENTERPRISES
Comment:
FP: "Playstation in today's culture has such a unique place as a product, and these ads manage to do it justice by mixing playfulness with darkness."


Credits
Film Lions 2004
Grand Prix
Entertainment & Leisure
MOUNTAIN
SONY COMPUTER ENTERTAINMENT
PLAYSTATION 2
TBWA\LONDON
GORGEOUS ENTERPRISES

Credits
Film Lions 1995
Gold Lion
Clothing, footwear...
DRUGSTORE
LEVI STRAUSS & CO.
LEVI 501 JEANS
BARTLE BOGLE HEGARTY
PARTIZAN
Comment:
FP: "Levi's and BBH always find new ways (with great directors?) to appear fresh and tell stories, which still appeal to the youth market on an emotional level."


Credits
Film Lions 2002
Gold Lion
Clothing and Footwear
ODYSSEY
LEVIS STRAUSS & CO.
ENGINEERED JEANS
BARTLE BOGLE HEGARTY
ACADEMY

Credits
Film Lions 2003
Gold Lion
Cars
COG
HONDA UK
HONDA ACCORD
WIEDEN+KENNEDY
PARTIZAN
Comment:
FP: "Wieden + Kennedy have created totally refreshing car advertising for Honda. They proved that it was possible to be clever, but with humour, and were bold enough to make ads which look like no others."


Credits
Film Lions 2006
Gold Lion
IMPOSSIBLE DREAM
HONDA
HONDA CARS
WIEDEN+KENNEDY
STINK

Credits
Film Lions 1999
Gold Lion
Alcoholic Drinks
SURFER
GUINNESS
GUINNESS
ABBOTT MEAD VICKERS.BBDO
ACADEMY COMMERCIALS
Comment:
FP: "Guinness have created so many strong stories and great spectacles which really gave their endline, 'Good things come to those who wait', its depth and power, and made it totally unforgettable.


Credits
Film Lions 2000
Silver Lion
Alcoholic Drinks
BET ON BLACK
GUINNESS
GUINNESS
ABBOTT MEAD VICKERS.BBDO
GORGEOUS ENTERPRISES