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Director's Pick: Smith & Foulkes

The genius duo behind Honda 'Grrr' share their favourite ads of recent years.


Film Lions 2006
Silver Lion
HUMANITY
TOYOTA MOTOR CORPORATION
TOYOTA CARS
HAKUHODO
STINK
Comment:
AF: "A fun way of looking at something that could have potentially been very dull. It's nicely shot too."
AS: "Lovely attention to detail. A simple idea absolutely nailed. You almost don't notice that they occupy the dullest car imaginable."

Film Lions 2007
No Award
THE SNOWMAN
A G BARR
IRN-BRU SOFT DRINK
THE LEITH AGENCY
SHERBET
Comment:
AS: "We do like a good animated parody. The true spirit of Christmas."
AF: "Beautifully done and very silly. That song will never be the same again."


Film Lions 2006
Gold Lion
BIG AD
FOSTER'S AUSTRALIA
CARLTON DRAUGHT BEER
GEORGE PATTERSON Y&R
PLAZA FILMS
Comment:
AF: "A parody of big ads that actually is a big ad. Silly."
AS: "It's big and it's an ad. Worth it for the fence shot alone."

Film Lions 2007
Shortlist
HANDS
DIAGEO
DRAUGHT GUINNESS
ABBOTT MEAD VICKERS BBDO
ULI MEYER ANIMATION PRODUCTION
Comment:
AS: "Another hypnotic visual feast, but the complete opposite of 'Big Ad'. Like watching your favourite uncle doing party tricks at Christmas."
AF: "This slightly reminds me of mucking around with a bolex camera. Inventive ideas and nicely crafted."


Film Lions 2007
Bronze Lion
TIDE
THE BIG YELLOW SELF STORAGE COMPANY
SELF STORAGE COMPANY
CLEMMOW HORNBY INGE
BLINK
Comment:
AF: "A big, big piece of stop-frame madness. This looks like a lot of fun to do."
AS: "I could quietly sit staring out at this for hours. A dreamlike quality, like an old East European animation without the dolls heads and razor blades (though on tenth viewing I thought I spotted those too)."