JDT: "A real masterpiece, both in terms of the idea and the production. It works perfectly."

JDT: "One of the best-produced, traditional commercials. A great idea that needed to be 'told' accurately, and it was!"

JDT: "This an example of a brilliantly simple idea with accurately timed humor, that successfully launches a new product - a stove - focusing on its main characteristic: the design."

JDT: "A spectacular spot that works both as a conventional commercial and as branded entertainment on the internet. Everyone who watches it is full of admiration, with one concept in mind: Colour like no other."

JDT: "A surprising and hilarious idea, demonstrating the dangers of not working out. It has a shocking end, causing lots of laughter, and it accomplishes a strong concept for the fitness centre."