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Director's Pick: Simon McQuoid

The director of the 2008 Film Grand Prix winner, XBox 360/Halo3 'Enemy Weapon', chooses his five favourite campaigns of all time.

Credits
Film Lions 2008
Gold Lion
Cars
NIGHT DRIVE
VOLKSWAGEN
VW GOLF
DDB LONDON
BISCUIT@INDEPENDENT
Comment:
SM: "A wonderful idea made even better in execution. This is an incredibly beautiful spot. The voiceover and visuals create a haunting visceral piece. I watched it over and over again."

Credits
Film Lions 2007
Gold Lion
POWER OF WIND
EPURON/ BUNDESMINISTERIUM FÜR UMWELT, NATURSCHUTZ UND REAKTORSICHERHEIT
WIND ENERGY
NORDPOL+ HAMBURG
PARANOID PROJECTSPARANOID US
Comment:
SM: "This is such an intelligently directed spot. The casting is inspired and it's smart, sad and funny all at once. Top Class."


Credits
Film Lions 2007
Gold Lion
I FEEL PRETTY
NIKE
WOMEN
WIEDEN+KENNEDY
SMUGGLER
Comment:
SM: "This is a really smart idea. I love how big it is. It has a seriousness in its style, riding on a very funny premise."

Credits
Film Lions 2005
Gold Lion for the Campaign
Home Electronics & Audio-Visual
RED-EYED BABY
OLYMPUS EUROPE
OLYMPUS DIGITAL CAMERA
SPRINGER & JACOBY INTERNATIONAL
TONY PETERSEN FILMBISCUIT FILMWORKS
Comment:
SM: "Brilliant idea. Dark, creepy, troubling, I love it."


Credits
Film Lions 2006
Bronze Lion
REINCARNATE
NIKE AUSTRALIA
NIKE FREE SHOE
PUBLICIS MOJO AUSTRALIA
REVOLVER FILM
Comment:
SM: "Very well directed, simple, beautiful. Being a runner myself, it gave me a wonderful insight."