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Director's Pick: Thanonchai Sornsrivichai

Here are five ads that have inspired 2008 Gold Film Lion winner, Thanonchai Sornsrivichai.


Film Lions 1998
Silver Lion
Business Equipment...
THINK DIFFERENT I
APPLE
COMPUTERS
TBWA CHIAT/DAY
Comment:
TS: "When I saw this commercial, I watched it over and over again."

Film Lions 2006
Silver Lion for the Campaign
PREGNANT
VODAFONE
MOBILE PHONE SERVICE
JWT
OUTSIDER
Comment:
TS: "Fast. Good. Low budget. Strong impact. And extremely funny."


Film Lions 2002
Gold Lion
Clothing and Footwear
ODYSSEY
LEVIS STRAUSS & CO.
ENGINEERED JEANS
BARTLE BOGLE HEGARTY
ACADEMY
Comment:
TS: "This is poetry. It’s more than just a TVC."

Film Lions 2002
Silver Lion
Fund-raising and appeals
IMAGINATION/WHALE
JAPAN ADVERTISING COUNCIL
CHILDREN'S FOUNDATION APPEAL
DENTSU
DENTSU TEC
Comment:
TS: "I’ve got nothing to say about this aside from the fact that it made me cry."


Film Lions 1999
Grand Prix
Publications and Media
LITANY
quick.com
THE INDEPENDENT
LOWE HOWARD-SPINK
HELEN LANGRIDGE ASSOCIATES
Comment:
TS: "Less is more. This is one of the most inspiring TVCs out there."