AB: "I saw this ad in the cinema as a kid, when cinemas were still the only place you could see commercials in Sweden. It really made me aware of commercials being an art form. The use of music here is classic Levi's."

AB: "Another great commercial that, although it's a few years old now, still feels modern and very well written. It has great characters. The mood throughout the film is truly fantastic."

AB: "This ad has a beautifully told storyline and an intriguing ambience. The music was again brilliantly utilised to almost contradict the images. This is a film that is ageless and feels as modern now as when it first came out."

AB: "The story is really intricate and kind of mindboggling. It feels so easy and natural and must have been so hard and tricky to do. This idea really sells the product I think. Great stuff."